Each passing year what’s hot in web design changes faster than most people can change their mind, cause if it goes any slower it may lose valuable customers and online attention. This also means web designers need to stay on top of their game in order to provide up-to-date designs. We can only imagine what the trends will be as the year draws to a close, but as of right now we have seen some very specific winners and losers in this years web design.
One of the bigger winners has been longer page designs – and the scrolling goes on and on. Mobile compatibility has been another large factor and it’s been increasingly popular to go with a scrolling feature to display content rather than a series of links.
Let’s just take a quick view at some of the other big winners – those who are putting that little extra into the design and sometimes proves that a whole lot less can be much more. Following are some of the biggest trends we’ve seen in 2015 to consider for your own online presence.
1. Imagery: Think Fresh and Original
Digital communication is fraught with truckloads of stock photos. whether they are being used to illustrate a blog, portfolio and eCommerce Store, the trend seems to follow the motto that compares a picture to 1,000 words. It seems that using some key pictures helps to convey the overall message of the site.
Nevertheless, stock photos have a somewhat artificial look to them with all those “modern” professionals flashing cheesy smiles in an unrealistic environment.
But there are a wealth of options available from online photo libraries like Picjumbo, Unsplash, and Death to the Stock Photo. These sites contain extensive libraries featuring attractive – and most importantly natural – photos created by professional designers.
Visitors to a page are far more likely to examine photo content that is relevant to the websites theme rather than flashy pics used to add flare.
2. Page Layout: Block Grids
One great idea for web design is to separate the page into a series of blocks – these can be arranged symmetrically, asymmetrically or however you’d like. They can also be arranged in a row of similarly- sized blocks. If these elements have equal importance – as you would see in a catalog or otherwise – this is a nice touch.
3. Skip the Chrome
The term “chrome” in web design refers to the assortment of headers, borders, footers and containers that encase the page – the term is reminiscent of the days of yore when the automobile industry was fraught with lavish chrome work that graced the front and rear of the chassis.
Too much chrome can detract from the page’s subject – so, why keep it? Removing the chrome will give you a nice clean appearance free of distractions – the menus, tabs and links can all be arranged nicely on the page completely free of distractions.
4. Single Screen Layouts
Single screen layouts are another big idea for 2015. These large sprawling screens give the idea of being in a movie theater or maybe a TV screen – the scrolling feature can often be used to “open up” the site.
The great thing about this layout is the large perspective it has to detail the quality, texture or features of a product or concept. The presentation is designed to give complete clarity to the viewer and that’s a hugely popular idea, especially when being viewed from a mobile device.
This is yet another example of improved appearance through diminishing the chrome on the page.
5. Video Backgrounds
Another great way to round off the advice from the two previous ideas is by presenting a large Video Background. The idea is to think of the web page as a storytelling device by walking the viewer through a vivid and emotionally engaging display you arouse their curiosity in a very effective way.